Rent Your Home for the Sundance FF

The Sundance Film Festival makes its landmark Boulder debut January 21–31, 2027 — and the demand for local lodging will be extraordinary. With only approximately 2,900 hotel rooms in the city and an expected 85,000+ in-person attendees, savvy Boulder homeowners have a rare and lucrative opportunity to earn substantial rental income. This guide walks you through everything you need to know, from obtaining the right license to pricing your home, managing logistics, navigating taxes, and avoiding common pitfalls.

The Lodging Gap: Why This Opportunity Is Extraordinary

The numbers tell a clear story. Boulder is about to host one of the most celebrated film festivals in the world — and it simply does not have enough hotel rooms to accommodate the crowd. 

85,000+Expected In-Person Attendees ~2900 Hotel Rooms in Boulder

The Gap: 82,100+ visitors with no hotel room in Boulder.

Boulder's hotels can accommodate roughly 1 in every 29 attendees. Private home rentals are not a supplement — they are the primary lodging solution. Festival attendees, filmmakers, industry professionals, and media who cannot find hotel rooms in Boulder will pay premium prices for private homes — especially those in walkable neighborhoods near Pearl Street, CU Boulder, Chautauqua, and the Hill. If your home is well-prepared and appropriately priced, expect strong demand well before the festival opens.

Want to Learn More? Email me at karon@westandmainhomes.com and I’ll send you my .pdf Renting Your Home for the Sundance FF in Boulder